Transforming Men's Style with Tailor-Made Elegance
Established in 1923, PlainPotential is an esteemed tailoring establishment offering superior custom-made menswear for clients around the globe. With studios in Milan, London, and New York, we skillfully blend age-old tailoring techniques with modern fashion.
Our Origin
Starting off as a humble tailor's shop in Milan, it has elevated to a global standard for impeccable fashion. The PlainPotential lineage has committed to handing down the art of traditional tailoring while steering the evolution of modern men's fashion design.
Our Beliefs
- Each piece narrates the unique journey of its owner
- Authentic luxury is rooted in impeccable fit and finesse
- Enduring design is the essence of sustainability
- Cultivating innovation upon a foundation of heritage techniques
- Craftsmanship personalized by skilled hands
Our Artisanship
Our collective of more than 50 master tailors, fabric cutters, and artisans unite to provide centuries of shared expertise in:
- Construction of custom-tailored suits
- Painstaking hand-sewn embellishments
- Accurate and methodical pattern design
- Choosing high-end textile materials
- Designing custom-fit shirts
- Crafting fine leather goods and outerwear
Our Esteemed History
100+
Benchmark years of tailoring artistry
15,000+
Custom-crafted wardrobes fashioned
200+
Selections of exclusive textiles offered
Our Collaborations
We pride ourselves on cooperation with the pinnacle of textile mills and purveyors of luxury:
- Loro Piana - Superior wool and cashmere
- Scabal - Prestigious tailoring materials
- Holland & Sherry - Renowned British textile merchants
- Vitale Barberis Canonico - Italian wool connoisseurs
Our Evolution
Advancing into our second century, we are devoted to modernization while valuing our heritage:
- Fostering the development of eco-friendly luxury materials
- Extending our virtual custom-fitting services
- Conserving the legacy of rare tailoring arts
- Guiding tailoring prodigies towards mastery
- Launching new studios in major cities worldwide
Discover the distinction of PlainPotential - where every thread narrates your saga.