Be in the know with worldwide trends in high-end menswear, innovation in materials, and mastery in tailoring.
Explore the freshest in custom-fit clothing, advancements in textiles, and fashion trends influencing the closet of the contemporary man.
Alerts on High-End Fabrics
Revolutionary Wool-Silk-Cashmere Mixture
PlainPotential collaborates with Loro Piana to create an innovative blend surpassing traditional drape by 30% for the autumn/winter 2025 line-up.
Ethical Luxury Initiative
Launching a new tracing program to certify the ethical origins of all materials used, from Mongolian cashmere to Italian silk.
Exclusive Vintage Textile Collection
Prestigious fabrics from a 1950s English mill have been acquired by PlainPotential, now available for exclusive custom orders.
Watch on International Style
London
- An upsurge of custom orders on Savile Row by 20% from Generation Z patrons
- Debuting now: Three Centuries of British Tailoring at the V&A Museum
- Grant of royal warrants to three emerging tailoring firms
Milan
- Innovation from Italian mills with a new crease-resistant high-end linen
- Strong market performance reported by Pitti Uomo for vibrant patterned suits
- A limited line of mother-of-pearl buttons unveiled by a heritage producer
New York
- A shift on Wall Street towards business casual as the new formal attire
- Met Gala 2025 plans to honor The Art of Tailoring
- Reported 35% spike in tailored nuptial suits among New York's tailors
Intelligence in Style
| Trend | Adoption | Key Markets | Season |
|---|---|---|---|
| Broad Peaked Lapels | +42% Year-Over-Year | London, Tokyo | FW25 |
| Deep Blue Evening Tuxedos | Substituting Traditional Black Tie | Worldwide | All Seasons |
Forthcoming Occasions
- Master Series at PlainPotential - Observe tailoring artistry in person at our Mayfair workshop
- Pitti Uomo 2025 - Reservations for early buyers now accepted
- Exploration of Silk Road Textiles - A first look exclusively for clients of PlainPotential
Focus on Craftsmanship
- Artisanship of Hand-Sewn Buttonholes - A look at the eight-hour process revered as the pinnacle of quality
- The Essence of a Floating Canvas - Unraveling the mystery behind tailoring that gets better with time
- Comparing Bespoke and Made-to-Measure - Insights from the master tailors at PlainPotential on the distinctions
Engage with The Sartorial Community
If you're a connoisseur of tailoring, authority on fabrics, or a voice in style discourse, we invite contributions to our Masters of Craft series.
Contribute your distinct narrative on the evolution and trajectory of luxury menswear.
Handpicked Weekly - A Digest for Aficionados of Fine Workmanship.
Keep abreast with PlainPotential Style Insights.